The Boring Marketer

We often talk about the Productized Creator model, but today, we’re diving into a real-life example.

Meet James Dickerson from The Boring Marketer.

James has cracked the code on scaling a productized agency to 7-figures in a unique way.

I personally admire their faceless brand account on social media.

Even in a crowded service category like “SEO,” they’ve managed to build a thriving business relatively quickly.

That’s the power of being a Productized Creator.

The Boring Marketer’s Funnel:

I was able to get James on the phone and walked away with four key learnings from our conversation:

1. Start with Sprints:

James introduced a $3,000 'Sprint'—a detailed audit that serves as a low-risk entry point for customers. This approach led to over $40,000 in revenue in the first month.

Takeaway: Create an entry-level offer that showcases your value and builds trust. This is what I call your “OTA” or one-time asset.

You might be thinking, "Is $3K an entry-level offer?" In relation to their recurring done-for-you offer of $6-10k/month, it’s in the ballpark but perhaps a bit high.

My suggestion to James was to insert a paid workshop before the audit as a great 1:M offering. In my opinion by doing this, it could replace their 1:1 sales calls needed to sell the audit and drive even more revenue and qualified customers.

2. Automate to Scale:
James is productizing his agency by building an internal SaaS, reducing project execution from a month to just 2 hours.

Consider ways to streamline your processes using automation—faster delivery means more capacity and growth.

Keep in mind, this comes after James has completed hundreds of these audits. Only now is he looking at ways to automate and scale this offering.

You need those reps beforehand.

3. Leverage Email Newsletters:

Early on, James built Boring Marketer’s 5-day email course, which has generated over $200,000 in revenue.

Focus on nurturing leads through a well-crafted email sequence and newsletter that educates, delivers insight, and then converts.

Most of their email subscribers are acquired organically. James excels at capturing attention and converting it. They consistently add 1,000+ new subscribers to their funnel each month.

4. Diversify Acquisition Channels:
Relying on one channel is risky. James emphasizes the importance of spreading efforts across multiple acquisition channels, including influencer partnerships like the one he has with Greg Isenberg.

Target niche influencers who align with your ideal customer profile for sustainable growth. Then, layer on ads, SEO, and additional partnerships.

Enjoy the full interview here:

Keep stacking 🧱’s

TG